NSFW Fashion Ads Show Real People Having Real Sex

Eckhaus Latta controversial spring 2017 campaign has caused quite a stir in the fashion industry.

Designers Mike Eckhaus and Zoe Latta, in lieu of professional models, enlisted real people to have real sex for their new ad campaign. 

 

Eckhaus Latta SS17 Photography by Heji Shin View the campaign at eckhauslatta.com Photography @hejishin Art Direction @ericwrennoffice Styling #AvenaGallagher Casting @samuelmuglia Production @frankseidlitz

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Although the ads are pixelated, they leave little to the imagination. 

Eckhaus and Latta recently spoke to W magazine, about the campaign that became so popular, it crashed their website.

Photographer Heji Shin told W:

“We were thinking of how we were using sexuality, the relationship between fashion advertising and sexuality—and in very direct terms saying sex sells."

Latta added:

 “We weren’t covering people in oil—that’s actually their sweat, you know? We’ve really wanted to play with the principles around advertising, but it had to be authentic and it had to be real people. If it was simulated, it would have really lost the whole intention behind the shoot.” 

Though the designers did encounter some difficulty in casting the campaign, eventually, with the help of friends and a specific casting director, they were able to pull the whole thing off. 

Shin said:

“[The participants] were all excited about it, and wanted to do it—and to do it in the context of the Eckhaus Latta ad campaigns. It was actually pretty real.

“Of course, sometimes you have to stage small things, like putting hair on another side. But, other things are very hard to stage—with guys, for example, you have to be quick.” 

What do you guys think of the Eckhaus Latta campaign?

H/T: Huffington Post

 

 

Comments

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People just like pornography. There's no creativity here.

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Just people trying to get their brand noticed. 

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