Primal Instinct: Björn Borg’s Summer Undies Campaign

By Nigel Campbell

Swedish underwear brand Björn Borg is clearly trying to entice us to drop trou and find a cute beach boy to run around with in our underwear. Well, probably more like their underwear. But regardless—the brand’s new summer campaign has our temp rising...See for yourself below.

No, you’re not seeing triplets. Just three of the very cute Harry Goodwins in Björn Borg’s new summer collection.



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