Russian Men Are Taking The 'Putin Shirtless Challenge' !
Pavel Durov, the founder of social networking sites VKontakte and Telegram is rallying his Instagram followers to take the #PutinShirtlessChallenge.
Inspired by new photos in which Russian president Vladimir Putin is looking rugged and masculine, we guess this is some sort of ode to Russian alpha male culture.
“My instagram had to seriously step up the game to keep up with the increased competition from Mr. Putin’s shirtless photos. If you’re Russian, you have to join #PutinShirtlessChallenge (or face oblivion). Two rules from Putin – no photoshop, no pumping. Otherwise you’re not an alpha.”
Here are just a few of the men who have taken the #PutinShirtlessChallenge: