Sam Adams Pulls Sponsorship Of Boston St. Patrick's Day Parade Over Ban On Gays
After a handful of local restaurants and bars in the Boston area started dumping Sam Adams, folks behind the iconic American beer brand owned by billionaire James Koch (pictured) have announced that the company will no longer support the city's anti-gay St. Patrick's Day Parade.
[Parade] Organizers reportedly objected to MassEquality’s request that its members be allowed to carry banners displaying their sexual orientation. They also noted the group in question, LGBT Veterans for Equality, was not a recognized veterans’ organization. Boston Mayor Martin Walsh and U.S. congressman Stephen Lynch intervened, but a resolution was not reached.
“We were hopeful that both sides of this issue would be able to come to an agreement that would allow everyone, regardless of orientation, to participate in the parade. But given the current status of the negotiations, we realize this may not be possible,” Boston Beer Co. said in astatement its spokesperson referred inquiries to. “We share these sentiments with Mayor Walsh, Congressman Lynch and others and therefore we will not participate in this year’s parade.”
Boston's St. Patrick's Day Parade takes place on Sunday and is expected to draw more than a million spectators.