South African Hunks Get Naked To Raise Environmental Awareness
A South African NGO (non-profit) has enlisted some hunky men to drop trou and raise awareness.
Greenpop's cheeky "Got Wood?" campaign certainly caught our attention, and we're glad it did!
The campaign hopes to educate the public about the devastating effects of global deforestation, as well as the benefits of tree planting.
In addition, the organization hopes to raise R120,000 ($8,600 USD) by 30 September 2016, enough money to plant 1,000 new trees for Arbor Month.
Head to givengain.com to make a donation, or for more information.
H/T: Accidental Bear