Target Doubles Down On Pride, And Homophobes Are Pissed!

Homophobes have been enraged by many of Target's recent progressive actions, from sharing ad campaigns to celebrate gay pride, to making toy sections gender neutral.

Perhaps more than anything else, these angry blowhards appear to be infuriated most by Target's progressive bathroom policies.

Their collective ire is encapsulated in this post from World Net Daily:

Despite the drastic financial blowback Target Corporation has been weathering since announcing its plan last year to allow men to enter women’s bathroom facilities, the retail giant is continuing full-speed ahead in its pursuit of LGBT social activism, all in the name of “inclusivity.”

For the second year, Target is using a #TakePride hashtag on social media to promote its rainbow-themed online merchandise. The retailer’s “pride” paraphernalia include tee-shirts, swim trunks, flip-flops, headphones, iPhone cases and an assortment of other products emblazoned with LBGT logos.

“Target said it missed its 2016 Incentive EBIT [earnings before interest and taxes] goal of $5.74 billion by $623 million and fell short of its adjusted sales target of $71.62 billion by $2.13 billion,” Reuters reported last week.

In contrast, rival Wal-Mart Stores gave CEO Doug McMillon a 13 percent pay hike, following strong sales performance at the world’s largest retailer. A number of retailers, including Wal-Mart, have policies similar to Target’s, however, they have refrained from publicizing them.

Who knew inclusivity could be so offensive?

H/T: Joe My God

Comments

+1
0
-1
[-]

I just came from Target. They carry my brand of cat litter and cat food. They're also a convenient place to pick things up. Since it's 3 blocks away, I won't be giving up or boycotting them soon. I don't shop at Walmart and the one K-Mart near me is horrible.

+1
0
-1
[-]

I'd love to see all PRIDE products they offer, sold in-store.  I love TARGET, however I'd also like to see them be bold, and right out there on "Front" street. Sell it all in store. Why? Because we are America, so lets show the world, we back up, what our constitution stands for, and what our constitution says. America must be right out there on Front Street.

+1
0
-1
[-]

Being gay is not a Trend. FYI

+1
0
-1
[-]

Target quality is going down hill. I can't think of one product they sell that is better than the average discount store. Cashiers are slow and incompetent. The whole store is ran by 20 somethings. So there is no wonder why they are more concerned about pandering than making money. Nobody cares if your gay, black, white, fat, ugly, ect. Hurry up and ring my merchandise.

+1
0
-1
[-]

They are slow as hell lol. I agree...  Maybe they are pandering to the youngins. Maybe not. Even still, THEY HAVE THE BALLS TO DO SO... If it's a marketing thing, a money thing, a way to look like heroes, it does not matter. Regardless of it all, they are doing it. If that's the case, they are including the community in their ventures and are showing that advertising, business, and money takes all kinds. Another thing. Rainbows are a symbol of unity. Of coming together. Standing together. Making something beautiful. The word Gay means to be Happy. 

+1
0
-1
[-]

Rainbow means different things to different people. For me it symbolizes hope. For others it's something beautiful after a storm. No one owns the symbol nor its meaning. 

+1
0
-1
[-]

They are slow as hell lol. I agree...  Maybe they are pandering to the youngins. Maybe not. Even still, THEY HAVE THE BALLS TO DO SO... If it's a marketing thing, a money thing, a way to look like heroes, it does not matter. Regardless of it all, they are doing it. If that's the case, they are including the community in their ventures and are showing that advertising, business, and money takes all kinds. Another thing. Rainbows are a symbol of unity. Of coming together. Standing together. Making something beautiful. The word Gay means to be Happy. 

+1
0
-1
[-]

Actually there are a lot of people who cares if you're" gay, black, white, fat, ugly, ect. "(It's etc by the way) a lot of them even hate on it. #reality

+1
0
-1
[-]

Well, if cashiers are too slow for you, why don't you use the self checkout? Wouldn't it be faster cause YOU're doing it by yourself?

+1
0
-1
[-]

Hey inmate. Judging from ur post I'm sure the elementary education you managed to complete makes you very proud. Congrats on your big accomplishment.

+1
0
-1
[-]

How can they be proud the Wal-Mart CEO received a raise when that very well could have gone to the employees struggling to get by? The rich getting richer isn't something to be proud of

+1
0
-1
[-]

Hahahahahaha, thats not supporting diversity, thats called cashing in on a PC trend!! Target knows where the money is!

+1
0
-1
[-]

How are they cashing in on a trend when this article has literally stated they were 2.7 billion short in sales this year because of how they publicized their policies versus Walmart. They are choosing to make a statement regardless of the financial blowback.

+1
0
-1
[-]

BRAVO Target!!!!!!!  Keep up the great work.

+1
0
-1
[-]

Thank You Target! I will always buy my underwear, jeans, t-shirts and bedding here!

+1
0
-1
[-]

Those Target Patrons with their backwards attitudes can go shop elsewhere. BRAVO to TARGET for taking a POSITIVE STANCE.!!

Add new comment