Nigel Campbell's picture

Toyota Car Ad Solely Features Same-Sex Couple

Local Oakland, California car dealership, One Toyota of Oakland, has produced what may be the first car commercial to singularly feature a same-sex couple. (Yes, we definitely had a same-sex couple included in the Chevrolet Super Bowl ad, but this time it's all about the gays!)

According to Handcrafted Media’s David Pippenger, “As far as I know—and I specialize in automotive advertising—no one has ever seen a local advertisement that has a same-sex couple in it."

And One Toyota's owner Brian McCafferty isn't shying away from critics. To those who question the ad, he says: “This is Northern California, not Alabama. I don’t know if anyone has checked, but it’s 2014.”

Preach.

 

(H/T: NNNext)

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Snaps for Brian McCafferty

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