"Trannysaurus" Card Pulled From Wal Mart-Owned Store After Complaints

ASDA, a U.K. supermarket owned by Wal Mart, has pulled an offensive "Tranny-saurus" card after complaints from shoppers. 

Tamlyn MacPherson spotted the card, took a pic and posted a letter to the company on her Tumblr page:

Just having a laugh’ does not justify any form of abuse, be it based on race, sexual orientation or gender identity, and indeed all three are protected from discrimination under the law.”

“Images such as this add to the public consciousness that Trans people are to be openly mocked and ridiculed for no other reason than that they are transgender. The cartoon image you have used, even if not intended for children, would certainly be appealing to them and do you believe it is right to encourage young children to mock and ridicule those who are different? I am unaware of the rest of the range that this card belongs, but I assume you have others singling out Gays, Lesbians, Bisexuals, Asians, Africans, Oriental people and various religious faiths… you do have those right?

With regards to the word ‘Tranny’, it is a highly offensive term, and is used primarily as either a direct insult towards transgender people, or as an aggressively sexualised term in relationship to internet pornography. Usage of either of these causes anger, distress and upset among the Trans community.

Tamlyn's post captured the attention of ADSA which stopped just short of apologizing for the offensive card, but agreed to pull it from shelves. “We want to reassure that we have a commitment to LGBT and never wanted to cause offense with the card," a spokesperson for the company said. 

(h/t: Queerty)