Written by Instinct Staff | Monday, 11 June 2012
Looks like other members of the media are highlighting what we've known all along. Targeting the gays is good for business!
US News & World Report released an interesting piece on the niche marketing efforts of companies like Bud Light, Absolut Vodka, and Wells Fargo that are investing their dollars in the nation's various Pride festivals.
The reason? When these companies visibly support us, we support them as consumers.
More after the jump.FULL STORY