Updated Friday, 11:45 a.m. EST

Mike Fuller, owner of the Idaho bar and grill that has boycotted Pepsi, Miller and Coors over its support of LGBT rights, has given Instinct a little more insight into his motives. Check out how Fuller decides which gay products get his axe and which remain on the menu after the jump!

Though some YouTube viewers have flagged it for whatever reason, a smart new ad from Budweiser touches us in all the right ways. Watch, after the jump.