Updated Friday, 11:45 a.m. EST

Mike Fuller, owner of the Idaho bar and grill that has boycotted Pepsi, Miller and Coors over its support of LGBT rights, has given Instinct a little more insight into his motives. Check out how Fuller decides which gay products get his axe and which remain on the menu after the jump!

In a major coup for Heritage of Pride (organizers of New York City Pride), Coca Cola has signed on to become the big main sponsor of this year's festivities. Details follow. 

We had no idea Coca Cola had entered the fashion world, but at least the mega-corporation knows exactly how to make us pay attention to the news: with gorgeous Latin model Marlon Teixeira. The Instinct-fave has appeared many times on this here blog thingy and never ceases to captivate our attention. Follow the jump for video and another shot from the Coca Cola Fall Collection (four words we never thought we'd type) promotion.