Written by Instinct Staff | Tuesday, 17 July 2012
Tags: general motors, chevrolet volt, between the lines, gay targeted marketing, auto ad, car ad, gay and lesbian consumers, niche marketing, detroit free press We think this ad for General Motors' Chevrolet Volt is really clever and fun—and we have to admit, we love being the targeted demographic for a car company!
And why wouldn't we be?
According to a recent marketing survey, "Gay and lesbian consumers prefer fuel-efficient cars, account for 5% of new car purchases and have average household income in the six figures -- more than that of heterosexual households."
No wonder auto companies are now actively courting us! We put out!
More after the jump.
FULL STORY
