The world knows that the man knows a thing or two about good fashion, but now Kenneth Cole is set to redesign the iconic AIDS ribbon—all in hopes of bringing new awareness (and funds) to the fight. See the new ribbon and get details on the launch, after the jump.

Known for outrageous, controversial and often inflammatory billboards, Kenneth Cole has finally crafted its sassy sarcastic tone to send a message we like via large outdoor ad-space. Follow the jump to see Kenneth Cole's sneering take on the slippery-slope argument.

Move over cheap rubbery bracelets; it seems t-shirts are the charity-accessory du jour for do-gooders wishing to display their chosen cause in public. Last week it was Old Navy, and now Kenneth Cole (which has supported equal rights through fashion before) has teamed up with the Human Rights Campaign to give us even more choices for Pride outfits. (As if we plan to wear more than a dollop of SPF 15 mixed with glitter.)