Surely it's the highest mark of recognition for any underwear company, so when Facebook took down C-IN2's newest ad, the brief biz wasn't exactly scowling at the decision. 

Check out C-IN2's censored underwear video after the break!

Just like the rule for bold prints this spring, many readers wanted "more, more, more" of our April/May 2013 fashion spread model Eli and the inspiring wardrobe so deliciously selected by our fashion director Eric Launder. Thankfully, Molly Mazilu was on hand to record all the behind-the-seams action of our most recent fashion shoot and today we finally get to give it a peek!

Check out the Instinct April/May 2013 "Transformers" fashion editorial after the jump.

Maybe Life of Pi would've won the Oscar if Ang Lee had included a few scenes like this?

Drool-inducing male model Kirill Dowidoff shows off his wild side (hint: it comes with six ripped-to-shreds co-stars) in the new video for "Fierce" from ES Collection. Check it out after the jump. 

Photographer Matthew Lyn accomplished what many of us only dream to by taking male models backstage at New York Fashion Week for a little one on one action. The results, of course, are absolutely stunning. 

Check out more of Lyn's male model portraits after the break. 

Is it just us or are petty criminals getting hotter these days? Lindsay Lohan's committed her life to sexy-ing up mugshots (for that, we thank you, LL), and plenty of recent male mugshots prove her work hasn't been in vain. So many hotties have been bad boys lately that one might be hard-pressed (word choice!) to accurately pinpoint whether public record pictures are mugshots or selections from a male model's portfolio! 

Ellen's dutifully been slaving away to find The Ellen DeGeneres Show's first male underwear model and it looks like she's narrowed it down!

The sacrifices she makes! (We volunteered to assist, but for some reason she questioned our motives.)

Check out Ellen's models on the catwalk after the jump and let us know who you're rooting for!

Ellen is moving outside of her comfort zone in an attempt to wrap her goods around a man's waistline for the first time. To help her break new ground, she's soliciting help from her fans on a hunt for her first underwear model and revealed a few of the first competitors on her TV show last week. Check out the competition after the break!

It's Friday, so would you hate on us if we gave you a second serving of Primal Instinct?

No? Okay. We didn't think so. 

Eat up all the goodies Andrew Christian-made underwear models Colby Melvin and Brandon Brown serve in an instructional cooking video courtesy of the Underwear Expert after the break. 

Our chromosomes have been twisting all over each other just to get a look at the new issue of DNA, starring none other than former Instinct cover hottie Eric Turner! Check out more shots of Eric in the new DNA after the break!

It's been a rough week for male supermodel Matthew Terry. First, the Super Bowl ad that saw him writhing around in exceptional lighting for Calvin Klein was one of the most talked about of the year; then, he is asked to appear on Bravo's Watch What Happens Live only to be groped by Jenny McCarthy and ogled by Andy Cohen. What'll Matthew get up to next? 

There was much to love about the opening acts for the Beyoncé concert last night: Alicia Keys, and teams of men in white and red in tights, and a new ad from Calvin Klein for Concept Underwear. Sure, the 360-degree views of ripped male model Matthew Terry made us put down our sixth plate of nachos and our third slice of pizza for good for the night, but it was a welcome addition to the rest of the testosterone-filled ads. Check out CK's first and one of 2013's most talked about Super Bowl ads after the jump.

United Colors of Beneton's inclusive principles has long been an overused punchline, but we're glad to see the jokes haven't deterred the iconic fashion house from pioneering acceptance in the fashion world.

So, a big round of applause goes to the United Colors of Beneton for giving a major role to Brazilian/Italian trans model Lea T in the label's s/s 2013 campaign. Check out Lea's first inspirational promo video as a brand ambassador for Beneton after the break.