Aww.. our friends over at Towleroad posted this and we had to share.

A Swedish mobile phone carrier, Halebop, released this pro-gay ad set in a hockey team's locker room. 

We love! (And thanks to YouTube commenter Michael Kazarnowicz for the translation!)

Watch after the jump!

Kobe Bryant got lots of love this week when he called out a Tweeter for using anti-gay language. 

Now a Florida columnist is asking the Miami Heat's LeBron James to jump on the pro-LGBT train. 

Kobe and the Lakers can't get all the love from the gays, right??

More after the jump.

Instinct reader Kate sent us a link to transgender blogger, Biko Beauttah's blog, Lamutamu. It turns out Biko is a huge fan of Canadian football team, the Toronto Argonauts, and specifically Argonauts teammember Mike Bradwell (pictured).

She's got even more reason to be a fan now as Bradwell and his super hot teammate, Joe Eppele are speaking out against homophobia in an interview with an LGBT news organization.

Check out the video after the jump!

Minnesota Vikings football player Chris Kluwe is continuing on his quest to be named our athlete of the year (we don't actually name an official "athlete of the year," but if we did he'd be in the running)!

He's challenged anti-marriage equality Minnesota House Rep. Mary Franson to a debate.

More after the jump.

Apparently Madonna's "pro-gay propaganda" during her stop in St. Petersburg has caused anti-gay activists a lot of pain and suffering.

In fact, they're so butt hurt over her calls for tolerance that they're suing her for $10 million to ease their pain.

More after the jump.

PrideSource scored a great interview with one of our favorite allies and objects of affection (and lust and fantasy), Maroon 5's Adam Levine.

He sounds off on his outspoken advocacy for gay rights and why he believes he'd feel the same way even if he didn't have a gay brother.

Check out an excerpt after the jump!

Our straight allies are releasing some pretty powerful music.

We've already brought you Murs and his powerful video for "Animal Style,"  now Seattle hip-hop artist Macklemore is giving us his contribution to the pro-LGBT cause.

Check out his track with Ryan Lewis, "Same Love," and the motivation behind it after the jump!

The train heading toward marriage equality is showing no signs of stopping and it appears that conservatives—specifically young conservatives—don’t want to be left in the dust!

Today, Freedom to Marry, the campaign to win marriage nationwide, is launching Young Conservatives for the Freedom to Marry, a new campaign that will highlight and build support for the freedom to marry among young people across America who identify as conservative. The campaign launch will take place at a kickoff event in Washington, D.C.

More after the jump.

The gays are flexing their financial muscle once again!

Republican Washington state representative, Maureen Walsh who movingly came out in support of same-sex marriage, is seeing an outpouring of support from gay donors from around the country in the midst of her re-election campaign.

More after the jump!

Updated Saturday, 4:45 p.m. PST

Grace Community United Church of Christ, the church that saw its membership decline and its financial prospects suffer following the church's official support of marriage equality, is closing its doors after a failed fundraising effort.

More after the jump.

Apparently President Obama is to blame for the vast liberal conspiracy to turn the Boy Scouts of America gay—at least according to Chuck Norris.

In a piece he posted to Ammoland.com, a "shooting sports news website" (really, Chuck?), Norris blasts the President for working behind-the-scenes to create "a pro-gay Boy Scouts of America."

Cuz you know...that would be awful.

More after the jump.

Now this is worth breaking our diet of vodka soda and mint-flavored dental floss!

Oreo posted this delectable image of a (sadly) Photoshopped Oreo stuffed with rainbow colored cream to their Facebook page in celebration of LGBT Pride month.

Unsurprisingly, it's already sparked some controversy.

More after the jump.