In support of marriage equality's chances in France, American Apparel has decided to give away 10,000 of its popular Legalize Gay t-shirts in stores as well as on the streets of Paris. Details follow. 

Target is really aiming (hardy har) to get on our good side these days!

Though higher ups at the bulls-eye insist the new line of Pride t-shirts has zilch to do with that massive 2010 donation to anti-gay politico Tom Emmer, with 100 percent of sales going to the Family Equality Council, would criticizing the retailer nowadays just be splitting hairs? (Details follow.)

A new and adorable GAP billboard hoisted up over Los Angeles has elicited a chorus of "awwws" from our typically bitter vocal chords.

Having been publicly humiliated as it lost its first battle against JC Penney, the masochistic One Million Moms is returning to the site of the crime in a new attempt to protest the LGBT-friendly retailer. Though the hundred or so moms' second declaration of war against JC Penney again includes lesbians, this time around its a perfectly healthy and happy seeming "couple" that graces the pages of a new catalog that has OMM putting up its fists. 

A new study from Penn State economists draws a relationship between a region's number of Wal-Marts and its number of hate groups. Details follow.

Ever wonder how the chest of that Abercrombie greeter bulges to the point of knocking us over as we try to make our way through the overwhelming clouds of Fierce cologne? Perhaps it’s natural. Or perhaps it’s the push-up per mistake regiment that we’ve recently discovered! Find out more after the jump.

Apple is about to change the name of the game once again. This time focusing on function not design, which could help reduce the amount of mental breakdowns this holiday season. Details after the jump.

Not to worry, bear-loving WeHo gays—the just-announced decision only applies to the sale of fur clothing (not the non-twink meat market that takes place in the city's fringes). Let your friends know your plans to head to Faultline are still in tact and follow the jump for more details on the new controversial law that's about to hit West Hollywood's books.

In a deal that leaves millions of aging gays who have moved on from using "boi" in their screenames filled with envy, Abercrombie & Fitch have offered the cast of Jersey Shore a paycheck to stop wearing the brand. Details follow. 

Target, through its LGBT team members (who are surely aware of the gnarly anti-gay controversy still raging around the bullseye), has released an "It Gets Better" video. Watch and react, after the jump. 

Updated Wednesday, 10:00 a.m. EST

"Supar Tool," a new multi-media marketing campaign from Old Navy, dusts off decades-old gender stereotypes to point blankly state that real men don't care about fashion. The metrosexual-resistance implied by its "Dress like a guy" tagline might have taken a few years to form, but reactions from some in the LGBT community to the new campaign were immediate. Details follow.