A hardened team of eight sleek male models leave the runway behind to join the rugby field in a video promoting Frieze's spring/summer 2012 collection. Watch the NSFW-ish video (it wouldn't be authentic without an underwear locker room scene!), after the jump.

Behind-the-scenes videos are now officially more trendy in the man panties industry than having a European sports star endorse a big brand. Whatever works. Calvin Klein Underwear is the latest to embrace the behind-the-bulging-seams trend with a look at its spring/summer 2012 shoot.