Written by Instinct Staff | Thursday, 17 January 2013
Tags: mtv, staying alive, foundation, lifebeat, the out nyc, interactive, aids, hiv, awareness, campaign, twitter, times square, petition, youth Any Twitter user would love to see their updates illuminated to millions in over sized billboards on Times Square and at one of New York's hottest properties. Thanks to MTV's Staying Alive Foundation, Music Fights HIV/AIDS, Lifebeat and The OUT NYC, global citizens now have the chance to do just that by sharing tweets of hope with the hashtag #ArchesOfHope. Details on the groundbreaking interactive campaign that kicks off today after the jump!
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