Sweden is known for shunning the enforcement of traditional gender stereotypes upon its children, but a new Christmas ad from Toys-R-Us in the country might take the challenge to a new level. 

Wow! One Million Moms are on a roll. First their unsuccessful threats to boycott JC Penney for hiring Ellen turned the retail partnership into an international media frenzy, doing wonders for the store. Now, a threatened boycott of Archie Comics due to the brand allowing its gay character to wed has lead to the issue in question SELLING OUT. Jeez, with how well the subjects of a One Million Moms boycott end up doing, perhaps the organization will threaten our non-existent six pack or our Etsy store?

Updated Wednesday, 12:00 p.m. EST

Jon Goldwater, CEO of Archie Comics, has issued an impressive response to the threat of boycott from the American Family Association/One Million Moms. So, what's Goldwater's moving message?