There is already a definite swoon factor inherent in the men and women who fight for our freedoms, but Alex Minsky, an Afghan War vet, takes our heart palpitations to a whole new level. 

Check out more images of Alex courtesy of The Underwear Model after the break.

Surely it's the highest mark of recognition for any underwear company, so when Facebook took down C-IN2's newest ad, the brief biz wasn't exactly scowling at the decision. 

Check out C-IN2's censored underwear video after the break!

My, how things have changed when it comes to how we're sold underwear. BuzzFeed takes us back in time today with "22 Sexy 1970s Men's Underwear Ads" and leaves us thanking Baby Jesus for inventing AussieBum, Andrew Christian, 2Xist, etc. 

Check out a few more of our favorite selections from BuzzFeed's post after the jump!

Gorg underwear model Philip Fusco has come to life this week, starring in Gregg Homme’s super-sexy two part video series “One Night Stand.” We waited for the newly released part II to share the goods with you...below.

Seeing as Kirill Dowidoff has made our Primal Instinct posts twice in less than two months, this newcomer to the modeling world is clearly doing something right! He’s caught the attention of The Underwear Expert blog as well, who recently amassed 32 of his hottest shots yet. Get a preview below...

The Underwear Expert brought us this delectable photoshoot featuring the chiseled, tattooed, and delightfully scruffy specimen that is Bobby Creighton. 

We wouldn't mind becoming experts on him. 

Check out the auburn-haired piece of man-candy in more pieces by Rufskin (and in more photos by David Wagner) after the jump!

Ellen's dutifully been slaving away to find The Ellen DeGeneres Show's first male underwear model and it looks like she's narrowed it down!

The sacrifices she makes! (We volunteered to assist, but for some reason she questioned our motives.)

Check out Ellen's models on the catwalk after the jump and let us know who you're rooting for!

Ellen is moving outside of her comfort zone in an attempt to wrap her goods around a man's waistline for the first time. To help her break new ground, she's soliciting help from her fans on a hunt for her first underwear model and revealed a few of the first competitors on her TV show last week. Check out the competition after the break!

It's Friday, so would you hate on us if we gave you a second serving of Primal Instinct?

No? Okay. We didn't think so. 

Eat up all the goodies Andrew Christian-made underwear models Colby Melvin and Brandon Brown serve in an instructional cooking video courtesy of the Underwear Expert after the break. 

It's been a rough week for male supermodel Matthew Terry. First, the Super Bowl ad that saw him writhing around in exceptional lighting for Calvin Klein was one of the most talked about of the year; then, he is asked to appear on Bravo's Watch What Happens Live only to be groped by Jenny McCarthy and ogled by Andy Cohen. What'll Matthew get up to next? 

Rodeo Drive and Star Maps would lose some luster if Guy Ritchie's short film that sees a half-naked and wet David Beckham end up a Beverly Hills tourist attractoin was based in reality.

Oh wait, it kind of is.

Check out the hot new short after the jump. 

There was much to love about the opening acts for the Beyoncé concert last night: Alicia Keys, and teams of men in white and red in tights, and a new ad from Calvin Klein for Concept Underwear. Sure, the 360-degree views of ripped male model Matthew Terry made us put down our sixth plate of nachos and our third slice of pizza for good for the night, but it was a welcome addition to the rest of the testosterone-filled ads. Check out CK's first and one of 2013's most talked about Super Bowl ads after the jump.