We're always tickled pink when a former cover hottie goes on to use his platform to improve the world.

Will Wikle, past Instinct cover guy and Big Brother season 5 star, has beefed up quite a bit since we last laid our eyes all over him. Watch as Will helps feed the hungry eyes of Midtown Manhattan with a healthy serving of booty and body in a promo video for Daniel Nardicio's infamous Fire Island underwear parties. 

NSFW-ish video after the jump!