Is it safe to assume that gay marriage is here to stay when Hallmark starts issuing gay wedding cards?

The greeting cards giant is rolling out four designs this summer, all of which are are very carefully worded to celebrate a couple of the same sex entering into a legally recognized committed relationship -- but none actually use the term "marriage," which ostensibly makes them useful for commitment ceremonies as well.

Here are two samples:

More from the story:

Hallmark says the move is a response to consumer demand, not any political pressure.

"It's our goal to be as relevant as possible to as many people as we can," Hallmark spokeswoman Sarah Gronberg Kolell said. 

Gotta love marketers. I want to know when gay dramas are going to start appearing on the Hallmark Channel...

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