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360 Vodka Named Title Sponsor Of Instinct Magazine's 10th Anniversary Event Series |
FOR IMMEDIATE RELEASE
360 Vodka Named Title Sponsor of Instinct Magazine’s 10th Anniversary Event Series
WESTON, MO, April 23, 2008 – 360 Vodka is traveling to ten different cities across the country to celebrate the 10th anniversary of Instinct, a gay lifestyle magazine, published monthly by Instinct Publishing. McCormick Distilling’s eco-luxury premium spirit, 360 Vodka, has been selected as the title sponsor and exclusive spirit for the magazine’s anniversary tour.
The event series kicked off on March 14th in Dallas, at Station 4 (S4) in the legendary Rose Room. The second stop on the cross-country tour brought 360 and Instinct to New York City in April where guests sipped “360 Breezes,” and other specialty 360 Vodka cocktails. JP Calderon, a television star from the popular reality series Survivor and Janice Dickinson Modeling Agency, appeared as the master of ceremonies for the event’s runway show at Splash Bar in Manhattan.
Instinct has chosen the GLBT National Help Center as the charity for their anniversary events. The GLBT National Help Center provides free telephone and email peer counseling, information, and local resources to gay, lesbian, bisexual, transgender and questioning callers throughout the country. At each event, Instinct sells raffle tickets and collects donations that will benefit the GLBT National Help Center.
“This charity partnership with Instinct Magazine and the GLBT National Help Center is an exciting opportunity for 360 Vodka,” said Vic Morrison, Vice President of Marketing at McCormick Distilling. “We are proud to partner with an organization that knows how to have fun, but also gives back to the community.”
The next stop on the 10-city tour will be Los Angeles, on May 4th, where guests will enjoy cocktails, music, fun and a runway show at The Standard in Hollywood on the Sunset Strip. The remaining tour stops will include Miami, Washington, D.C., Columbus, OH, Atlanta, San Francisco, Philadelphia and Chicago.
“We are grateful for 360’s Vodka’s support of Instinct and the tour,” said J.R. Pratts, Publisher of Instinct Magazine. “As an active member of the gay community, we know how important it is to give back and so we commend 360 Vodka for their commitment to our causes.”
A member of the Environmental Protection Agency’s Green Power Partnership, McCormick Distilling uses environmentally conscious methods and practices in every aspect of creating the 360 Vodka brand, from the distilling and packaging, to the marketing and on-premise materials. Crafted from 100 % locally-grown American grains, 360 Vodka is distilled using a state-of-the-art process that is 200 % more energy efficient than conventional distilling methods. The strikingly clean bottle has a hand-blown appearance and is made of glass consisting of 70% post consumer and 15% in-house recycled glass. All of the shipping and packaging materials use 100% chlorine-free recycled paper along with water- or soy-based inks.
In addition, with McCormick’s “360 Close the Loop” campaign, an on-going program through which $1 is donated to recognized environmental organizations for every returned bottle closure, the company is encouraging a call of action and is doing its part to raise awareness on bettering the environment.
360 Vodka shares its sponsorship of the anniversary events with 2(x)ist and Rocketdog, who put on stellar fashion shows at each of the ten events. Other event sponsors include Joico hair care and GLEE.
About McCormick Distilling Company
McCormick Distilling, located in historic Weston, Missouri, was founded in 1856 and is the oldest continuously operating distillery west of the Mississippi. The McCormick portfolio of products includes nationally and internationally distributed brands such as McCormick Vodka, Tequila Rose and its new flavors Tequila Rose Java and Tequila Rose Cocoa, Tarantula Tequila, McCormick Irish Cream Liqueur, Wiser’s Deluxe Canadian Whiskey, Polar Ice Vodka, Tarantula Azul, Tarantula RTD’s, along with the company’s first ever eco-luxury brand 360 Vodka. Additional information on the privately-held corporation may be found at www.mccormickdistilling.com or on 360 Vodka at www.vodka360.com.
About Instinct Magazine
Instinct is America's #1 lifestyle and entertainment magazine for gay men. Instinct Magazine has a distinct voice—with humor as the cornerstone of its editorial—and has been providing entertainment and enlightenment to the gay community for over 10 years. As such, Instinct has established a readership growth and loyalty among an affluent and professional demographic that is unmatched by any other gay publication. Every month Instinct brings its readers the best in dating and relationships, fashion and grooming, sports, health, home, music, movies, books, celebrity interviews and much more! Instinct has proudly become the gay man’s roadmap to a happy, healthy, fun and fulfilling life.
For additional information about 360 Vodka and McCormick Distilling Company, Inc. please contact:
Rebecca Stein
Goodman Media International
(212) 576-2700
rstein@goodmanmedia.com
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