As many people may know, on ballots across the country there are questions that pertain to certain social topics. In the upcoming midterm elections, Massachusetts ballots have three questions, one about nurse-patient ratios, one related to campaign finances, and one that would repeal a law that bans discrimination against transgender people in public places. Spotify was recently under hot water for airing advertisements that urge Massachusetts voters to vote "no" on Question 3, reversing the progress made for transgender people, according to Into More.
The popular music streaming service has since removed the ads because of backlash that they received by multiple people. Spotify was not shy in admitting that they aired the "No on 3" campaign, which would help Massachusetts residents to roll back protections for transgender people, namely for bathroom access, which, as everyone knows, is a hotly-debated topic nationwide.
The company said that they pride themselves in displaying a variety of voices and do not discriminate in their advertising, but they noted that these anti-trans ads were in violation of their advertising policy. They did not say who was responsible for purchasing the ad. The company's advertisement policy prohibits “content that promotes stereotypes or inaccurately portrays or attacks an individual or group on the basis of age, national origin, race, religion, sex, sexual orientation or handicap.”
Renew MA Coalition and the Massachusetts Family Institute are the primary donors of the ad and are connected to the anti-LGBTQ law firm Alliance Defending Freedom, which was designated as a hate group by the Southern Poverty Center.
It's sad to hear about a company that is so widely-used would run such a hateful ad that is in clear violation of their advertisement policy, as it very obviously attacks a group. It is good that they removed the ad, but it is suspicious that they won't release who purchased the ad in the first place and the fact that they only removed the ad after people threatened to stop using the streaming service.