While they may be the self proclaimed King of the Burger, Burger King’s jab at Chick-Fil-A in a recent tweet may just make them the new Queen of Shade.
Burger King rolled out their new chicken sandwich last Thursday – The Ch’King sandwich. A response to rival its competitors chicken sandwich options, like that of Popeyes, McDonald’s, and Chick-Fil-A.
Along with their new rollout, the company also tweeted that they would donate 40 cents for every chicken sandwich sold (up to $250,000) during pride month to The Human Rights Campaign, America’s largest LGBTQ+ civil rights organization.
The tweet was in clear support of LGBTQ+ rights and alluded to the fact that every chicken sandwich purchased will “do good”, even on Sundays. Chick-Fil-A is famously closed on Sunday’s due to their devout Christian ownership religious beliefs and views.
the #ChKing says LGBTQ+ rights!
— Burger King (@BurgerKing) June 4, 2021
Chick-Fil-A has faced major criticism and backlash in the past because of the owners and company executives donations to anti-gay organizations and their homophobic stances. Just last week, Chick-Fil-A’s CEO Dan Cathy was identified by The Daily Beast as a donor to the Christian Charitable Foundation – which has a long history of funding opposition to The Equality Act.
Burger King is making it clear they stand in solidarity with the LGBTQ+ community in fighting for equal rights. A spokesperson from the company said that “this is a community we love dearly”.
“This is a community we love dearly and have proudly supported over the years, so we couldn’t miss an opportunity to take action and help shine a light on the important conversation happening”.
Chick-Fil-A has not responded to Burger King’s tweet.