The very easy-on-the-eyes John Duff recently dropped his latest music video, “Rich,” which takes aim at pop culture’s obsession with so-called ‘social media influencers’ or online celebrities.
Duff says the inspiration for the mid-tempo hip-hop track came to him when he was trying to come up with “the most obnoxious song I could think of about being famous for being rich.”
The song’s lyrics poke fun at how seriously some social media mavens (and their followers) take themselves.
Train our waists
And pad our hips
F*ck your plans
Let’s plump our lips
Plastic products out here sellin it
Hate on me – it keeps me relevant
B*tch, I know you wish
The music video includes viral internet celebs like the ‘human Ken doll,’ Justin Jedlica; Chris Crocker of ’Leave Britney Alone’ infamy; and self-proclaimed ‘c*ck destroyer’ Rebecca More. Along with several swipes at plastic surgery, the video also parodies ad campaigns for ‘Keeping Up With the Kardashians.’
Back in February 2018, Duff told Instinct, “We need more real bitches. I can’t stand the curated ‘influencers’ who think they are cool – it makes me so uncomfortable and it helps no one. Making an ass out of yourself – that helps people.”
And in August of last year, Duff dropped his over-the-top homage to his pop music divas, “Girly.”
In a recent Instagram post, Duff admitted that he’d planned on releasing “Rich” sooner, but he “wasn’t prepared.”
Saying he felt “lost in other people’s perception” of him, he also shared that making “‘light-hearted’ work in such dire times” seemed selfish.
Having moved through all that, his mantra now is, “Create. Be seen. You’re worth it.”
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My new song and video, “Rich”, drop this Friday 9|13. The video was set to release last year, shortly after “Girly”, but I called it off. I wasn’t prepared. Mentally, emotionally, physically – I was a mess. Of course I was happy with the reception of “Girly”, but success does not equate to wellness. I got lost in a persona – lost in other people’s perception of me I was stuck. Stuck on “why”. Why am I doing this? Why am I here? Why? I felt selfish in my pursuit of art – especially making “lighthearted” work in such seemingly dire times. I’ve learned a lot in this past year, but I think the most important thing is: Whatever you bring to the table is good enough. Your only job is to show up. Not everyone is going to Mother Teresa – and that’s ok. That was her mission, maybe not yours. We’re pretty helpless creatures, but everyone is worthy of their own star in the sky. Being imperfect does not mean that you don’t deserve to take up space. You are here. Create. Be seen. You’re worth it. Any way, back to me: Enjoy the show, dolls.
Today, Duff is all about “holding a mirror to what it is that we do every day, as a culture – what we worship, how we consume, how we cope.”
Check out John Duff’s ode to the infamous, “Rich,” below; and follow him on Instagram here.