Strong Majority Of Americans Favor Businesses That Support LGBTQ Equality

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Last June, when the U.S. Supreme Court ruled in favor of anti-LGBTQ baker, Jack Phillips of Masterpiece Cakeshop, many saw the decision as a symbolic setback for the LGBTQ community.

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But a new Harris Poll shows a strong majority of Americans feels the federal government and private sector should do more to protect LGBTQ rights.

The survey of over 2,000 U.S. adults indicates 70% support a federal law protecting LGBTQ people from discrimination in housing, employment, public accommodations and credit.

Respondents overwhelmingly said businesses should not discriminate against people based on their sexual orientation (81%) or their gender identity (80%).

In fact, 75% say that when a business opens it’s doors to the public, everyone should be served equally.

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The poll also shows 68% of Americans say they would favor, and be more likely to shop at, businesses that openly support LGBTQ equality.

But its not all sunny news, though, as 20% of of those polled believe businesses should be able to deny services based on race, ethnicity, national origin, sex, sexual orientation, gender identity, religion or disability.

And 25% say business owners should be allowed to refuse services to certain customers if that would be in opposition to their religious beliefs.

Last November, a campaign was launched known as Open to All to boost awareness of discriminatory business practices

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Businesses who support the campaign make public their pledge to treat everyone fairly and can display signs in their windows with the hashtag #OpenToAll.

Do you make a point to choose restaurants, airlines or other businesses based on their political positions or LGBTQ support?

(h/t USA Today)

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