Are You Ready for a ‘Kindr’ Grindr Experience?

For all the Grindr users out there…things are about to change. One of the most popular hookup/dating apps for the LGBTQ community is taking a stand on cyber discrimination. The app, which is traditionally used by gay men, has been the center of controversy for some time because of the way its users use the tool as a means to ostracize and demean other users.  Well, Grindr is brewing something with a campaign called Kindr to which they say “It’s time to play nice.”

The app just released a very cryptic site: that features the Grindr logo with the word “Kindr” and a voice over from various individuals speaking about discrimination they have encountered while on apps. The site states that changes are coming in September 2018.

One of the voices heard on the site says: When someone says something like I don’t date black people, that’s all black people, that’s what I refer to as sexual racism.

Recently, one man stated he was gathering co-plaintiffs for a class action lawsuit against Grindr because the app allows discrimination against users—primarily Asians. CEO and foundr of the Asian Entertainment Television company, Sinakhone Keodara tweeted earlier this month that he was challenging the app because too many users include phrases such as ‘no Asians’ or ‘not interested in Asians’ or ‘I don’t find Asians attractive’ in their profiles.

Just this week, conservative journalist Chadwick Moore was blocked from Grindr for using transphobic phrasing in his profile. Under gender, Moore wrote “There are only 2” and he was blocked by the app. Moore went on a Twitter tirade calling out the company for allowing many unlawful activities to occur on the app. He even Tweeted the FBI about it.

Shortly after, Grindr threw some excellent shade at Moore by putting into production a t-shirt that reads “Grindr is a Construct” with a Tweet that read “The Future if Fluid”. Was this a foreshadowing of what is to come with the app?

Are these public actions by users on both sides of the spectrum the reason for Grindr finally stepping up to re-evaluate its power to build people up or break them down?

Many have commented about how this is Grindr’s way of controlling who they can and cannot meet up with. The age-old question about preference vs. discrimination that dominates the LGBTQ dating community.


*sound on* It’s time to play nice. Dropping September 2018.

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So what do ya’ll think about this?

h/t: Grindr

What do you think?