Boy Butter has been running sexy, provocative TV commercials for years, and their newest edition ups the sensuality quotient even more with a romantic Italian spin. This Friday, January 6th, the personal lubricant company will debut its latest ad spot, titled “Storia D’Amore.”
With a romantic Mediterranean theme, the short film features lush locations, rich colors, and an Italian opera soundscape as it follows the continuing love story of two gorgeous men. The high-end commercial is a throwback to a time when advertising was all about selling beauty, glamor and sex appeal.
“Our aim is to go after the LGBT customer while also elevating the brand in a way that draws in everyone, including straight people, that never knew about Boy Butter and are eager to try it out for themselves.” explains Donna Feldman, producer for Straw Hat Productions who created the ad.
“We want to bring back that sexy glamorous trend for 2023 and just because it is a gay love story does not make it any less appealing to a wider audience,” adds Boy Butter founder Eyal Feldman. “This will be the hottest thing to appear on MTV since the 90’s and the world is ready for it!”
The sensual spot will premiere Friday, January 6th 8/7 C during Season 15 of RuPaul’s Drag Race on MTV in New York, New Jersey, Chicago, Los Angeles, and nationwide in Canada on OutTV. Following its Drag Race debut, the campaign is scheduled to make a splash in the sports world running on ESPN, Fox Sports, and NFL Network.
Boy Butter has been running ad spots in support of RPDR since 2012. Past campaigns have featured Seth Fornea (2017) and Samuel Lemar (2018) utilizing a raucous ‘butter churning’ metaphor. Rodriguez took up the mantle (and metaphor) for 2019 and 2020.
And then in 2021, Straw Hat and Feldman decided to make a shift to a new campaign that was reminiscent of iconic 1990s fragrance and fashion campaigns. Shot in black and white, the oh-so-woofy Rodriguez and Jerreth Ludwig enjoy a languid, low-key romantic afternoon on El Matador Beach in Malibu, California. That ad spot became the first LGBTQ Pride campaign to run on national sports networks.
Founded in 2003, Boy Butter Lubricants manufactures both oil based and water based personal lubricants that are long lasting, organic, hypo-allergenic, and washable.
Gay commercials are the best. I remember one from Mexico where a young son introduced his boyfriend to his dad at McDonald’s and it brought tears to my eyes.