Céline Dion has collaborated with fashion brand NUNUNU to develop a new gender neutral line of children’s clothing.
The concept is to allow children to find their own personal style rather than be boxed into a traditional pink vs blue mindset.
Asserting that “fashion builds concepts deep within our minds,” the company says the new line (titled CELINUNUNU) “aims to free the forces of creativity and imagination in children, nurturing equality and flexibility of thought that enable kids to fully embrace who they are.”
And speaking of ‘embracing who they are,’ the new ad spot for the fashion line casts Céline as a badass binary-busting ninja.
In the video, we see the “My Heart Will Go On” singer enter what appears to be a gender-segregated maternity ward.
Celine provides voiceover narration for the spot:
“Our children. They are not really our children. as we are all just links in a never-ending chain that is life. For us, they are everything. But in reality, we are only a fraction of their universe. We miss the past. They dream of tomorrow. We may thrust them forward into the future. But the course will always be theirs to choose.”
Reaching into her bag, she finds black glitter confetti (of course) and blows it across the room transforming the ward into a gender-neutral space. The children are suddenly decked out in bold black and white, non-gendered fashions.
Céline explained to PEOPLE that the new line “lets children choose outside stereotypes and norms so they can bring from within their own tastes and preferences.”
“We help them feel free, creative, inspired, respectful of one another and happy in the world,” she adds.
With that in mind, the line offers ‘fashion-forward’ looks utilizing bold prints (alphabets, stars, plus signs) in a palette of black, white, yellow and denim. The plus sign is meant as a symbol of equality.
Most of the clothing is priced between $50 and $100, although there is a $290 leather jacket available for your 3-year-old to grow out of in a few months.
Back in the maternity ward, though, security has shown up and our heroine attempts to escape. But, curses, she’s felled by a flying tackle.
In a last ditch effort, she attempts to play the celeb card as she’s cuffed and being taken away: “Guys, relax, easy – I’m Céline Dion.”
But, alas, to no avail. The cop replies, “Yeah, girl, and I’m Beyonce.”
Watch the ad spot below. You can check out the new non-binary children’s line on celinununu.com.