Coca-Cola Super Bowl Ad Celebrates LGBTQ+ Inclusivity

There are three things I like about the Super Bowl.

  1. The array of foods I get to devour
  2. Whoever is performing the Half-Time Show (still waiting for another surprise Missy Elliot moment)
  3. Commercials that leave me with a WTF moment from laughter or heart-warming messages

Needless to say, I will be a Super Bowl party this Sunday, trolling Instagram, stuffing my face, and waiting for JT (and maybe Missy?)—but in between, I will definitely find the enjoyment in commercials like the one Coca-Cola just shared.

In anticipation of Super Bowl LII, Coca-Cola released an ad that will run during the fourth quarter of the game on Sunday, February 4th.


The ad, which depicts folks from all walks of life (ability, gender identity, race, religion, sexuality) over a poem “The Wonder of Us”. The commercial celebrates diversity and even includes gender non-binary individuals and a same-sex couple.

On their video, Coca-Cola mentions:

There's no one quite like you. Or her. Or him. Or them. The world is filled with over 7 billion unique yous who are all special in their own ways. And while we're different, there's a Coke for every single one of us. Whether it be in a glass bottle, or a mini, or an ice-cold Coke Life, or a Coke Zero sugar in a can, there's a refreshing way to Enjoy Yours.

One of those moments when you realize that somewhere, someone is doing something right.





Here are the moving words from the poem:

There’s a Coke for he, and she,

and her, and me, and them.

There’s a different Coke for all of us––

Especially one for him.


No feet have wandered where you’ve walked, 

No eyes saw what you’ve seen.

No one’s lived the life you live, 

No head has held your dreams.


To act the same would be mundane— 

what a boring thing to do!

That’s why there is just one me 

and a billion unique yous.


We all have different looks and loves, 

likes and dislikes, too—

But there’s a Coke for we and us, 

and there’s a Coke for you.

This is only one of the ads that is part of the campaign “A Coke for Everyone” which will run through the 2018 Winter Olympics and the rest of the year.

Tune in to the Super Bowl on Sunday to watch this and other great ads that will have people talking at the water cooler on Monday.

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