AT&T has released a commercial advertisement which spotlights an interracial gay couple. The “Just OK” campaign argues that their products are built to excel, as opposed to their competitor’s “just ok” options.
The beautiful ad delivers this message by showing a gay couple leaving their children with a “just ok” babysitter. The babysitter quickly shows that she’s not up to the task of taking care of the children, and the couple become worried about her care. This is, of course, all meant to be received with a light laugh.
The AT&T commercial is inclusive and light without being too controversial or heavily political. That said, it seems like the very inclusion of a gay couple was too much for some folk.
First, LaBarbera takes issue with the ad promoting an interracial couple in an argument reminiscent of the 1960s.
“Anyone with a pulse who watches TV should have noticed by now that the ad business is engaged in heavy-handed promotion of interracial couples. (It seems as if 90 percent are interracial.),” LaBarbera writes on the AfTAH website.”
“Even for everyday Americans like me who loathe racism and applaud such couples, the campaign is tiresome and condescending. As a friend told me the other day: ‘It’s as if in TV World, white people don’t marry white people anymore, and black people don’t marry black people.’ Irritating overkill from the ‘diversity’ scolds.”
So ultimately, LaBarbera is trying to condemn media for representing interracial relationships, but then tries to escape criticism by saying he “applauds such couples.”
But LaBarbera also has a problem with the fact that the couple are gay men too.
“Now throw sexual perversion into the mix,” he adds. “Hollywood and Corporate America have been working overtime for years to normalize homosexuality and gender confusion, and it’s only going to get worse.”
Honestly, we don’t want to give this man too much of a platform, so we’ll stop his ranting here. But unfortunately, it seems that he's not alone.
The YouTube video for the commercial has led to the congregation of anti-gay viewers since it's posting. While 219 people have liked the video, 255 have disliked it. In addition, the comments section is riddled with hateful messages.
"MEN CANT HAVE BABIES SO THIS IS A FALSE AD" wrote one commenter.
"Two dads. Is this really necessary AT&T?" wrote another.
"Why offend 99% of the market to promote a special personal agenda ? Who is your Ad agency ?" shared a third.
But thankfully, not all of the commenters were anti-gay.
"Most of these comments are garbage (not surprising). Thanks for the subtle representation AT&T <3" penned one fan.
And instead of commenting further on the haters, we’ll just share the AT&T commercial again.
Again, the video is short and inclusive without being too heavy-handed, so we're almost surprised at the unnecessary hate. Almost.
But, we're too pleased at the support from AT&T to care. We should celebrate that. And we will.