H&M Turns Heads With Inclusive Holiday Ad

Screenshot via YouTube @H&M

A holiday ad with a little gay inclusion? We would like to see it. And luckily, we can!

Clothing store H&M has a new campaign to celebrate the 2019 holiday season. The fashion brand’s ad invites potential customers to “enjoy the moments in between” while displaying people dressed in their apparel and enjoying bus/car rides, time at home, intimate moments with loved ones, Christmas lights, and more. Truly, the video celebrates the festive yet homely moments of the holiday season.

But it’s one quick moment in the minute-and-a-half long video that got our attention. Within the video, we see a gay couple kissing while standing on a staircase. The moment is quick and among a large group of quick moments, but it got our attention all the same.

Unfortunately, the 3-second scene also got the attention of many homophobes who swarmed the advertisement. After being shared on YouTube, the H&M video received a high percentage of thumbs down and several anti-gay comments. In response to this, H&M’s social media team has been deleted hateful comments and wrote a pro-gay comment of their own.


Some complaints, however, focus on the fact that the gay couple’s make-out session seems out of touch with the rest of the video. 

H&M has yet to respond to this specific complaint.

No matter that latter note, this support by H&M has gained our attention. While we don’t know if it’ll make us want to rush to their store or website, we are thankful for their effort towards supportive inclusion. That effort was small in the ad itself, but the social media work was much larger.

And we weren’t the only ones to notice.

1 thought on “H&M Turns Heads With Inclusive Holiday Ad”

  1. Did not any miss the mistletoe. A man/women , women/women, or yes man /man kissing. Love is love. The 2 men kissing in your H&M Holiday commercial is just fine


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