“It’s The Inside That Counts Because Inside The Skin Is Muscle”

Actor Tom Berklund spoofs the inspirational fitness hunks of Instagram in new parody video
Actor Tom Berklund in parody video ‘John Smith Fitness’ (screen capture)

Sometimes, when I need a mid-day brain break, I fire up Instagram for a few minutes to scroll past some InstaHunks for a momentary man-candy distraction.

You know the accounts: woofy workout guys paired with some casual commentary of aspirational uplift. And yes, positivity is a good thing in these wild and crazy times.


But, I can admit – every now and then – some of the motivational messaging can seem a bit by-the-book. Still pretty but perhaps a bit ponderous.

A trio of funny guys collaborated on a short video that takes a playful poke at those accounts complete with faux ‘inspirational’ messaging. 

“Two roads diverged in a wood…one of them goes to the gym.”

In the clip, New York City actor Tom Berklund plays ‘John Smith’ of John Smith Fitness, who’s ready to pump you up.


“I’ll start your program easy with a daily running regimen of only six miles a day,” says our hunky fitness guru. “Just a little jog to get the blood pumping.”

“Because at John Smith Fitness, it’s inside that counts – because inside the skin is muscle. So, muscles are the insides we’re talking about here.”

The comic short was conceived and directed by Eric Blume, a former writer/director at Comedy Central who’s created tons of commercials and narrative projects.

New York City actor and writer David Morton (Upright Citizens Brigade) penned the script, and the buff Berklund is an experienced Broadway actor (Gary: A Sequel to Titus Andronicus, The Addams Family).


The creative team offers a cheeky disclaimer that “one of the three of them went to the gym extensively to make this little project happen.” Wonder which one…?

Hit the play button for a bit of Hump Day distraction. Warning: some slightly NSFW content.

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