Karamo Brown Announces He’s Working with a Controversial Clothing Brand

Queer Eye star Karamo Brown, who is a man of many hats as of late, has decided to partner with a very controversial clothing brand for an ad that he's creating with them.


The brand is H&M, who faced a ton of backlash earlier this year after featuring a black child wearing a sweatshirt with the phrase "coolest monkey in the jungle" etched on the front. 

Karamo, who has been an outspoken advocate about equal rights for all, decided to talk about his decision to work with them prior to the ad being released on his Instagram stories Thursday.


"Tomorrow I am going to share a project I am doing w/ @HM.  I was aware of H&M's controversy- an image on their website portrayed a child of African decent (SP) wearing a hoodie with the slogan "coolest monkey in the jungle". Rather than rejecting the idea of working with H&M all together, I decided to use this as an opportunity to start a conversation with the company about cultural sensitivity."

"I met with executives at H&M to discuss how the company could ensure, through practical training and tools, an elimination of cross-cultuural misunderstanding and, instead encourage positive cross-cultural relationships going forward. I was excited by their desire to create new checks and balances to keep everyone working with and for H&M accountable, so that they can prevent these instances from happening in the future."


"I'm excited for everyone to see the fashion ad I am created with @HM tomorrow!  This is a bran that I love so much and have patronized for so long.  And I'll keep you updated as I continue to meet with them & discuss cultural sensitivity."

What are your thoughts regarding Karamo working wtih H&M? 

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