This is the push, guys. Midterm elections are TOMORROW, and it’s time to encourage everyone to get out and make their voices heard.
The Queen of Pop is aware of this, and she shared a blast from the past on social media this morning to encourage her fans to ex-press them-se-elves. Hey-hey-hey-hey.
Madonna is the Mistress of Innovation, and she’ll always be relevant, but if there is one single moment in time where she was at the absolute zenith of her popularity and influence, it’s right about 1990, when this PSA went out. This is just after Like a Prayer, in the era of “Vogue” and the movie Truth or Dare (which was the most successful documentary ever at the time).
In the funny and cute PSA, Madonna is barely clothed, in bright red lingerie. Two muscly male dancers in white tees and butt-hugging jorts (the 90s!) are the window dressing. Madonna raps a politicized spin on the spoken-word bridge from “Vogue.”
“Truth is where you find it
Get uppppp and voooote
Dr. King, Malcolm X
Freedom of speech is as good as sex
Abe Lincoln, Jefferson, Tom,
They didn't need the atomic bomb
If you don't vote, you're going to get a spanking.”
Arguably, for some of us, that should have ended with, “If you DO vote, you’re going to get a spanking!” You know who you are.
While we're at it, here's a voting PSA Madonna recorded two years later, at the height of her Erotica era. It's really cheeky. She takes a jab at MTV, and she even takes a sly dig at Cher.
Never stop being you, Queen!
You heard her, guys: Get out and V-O-T-E tomorrow!