Magnum Apologizes For Insensitive Ice Cream Ad

Image via Instagram @magnumicecream

Magnum Ice Cream is apologizing for its ad that compares the “guilty pleasure” of an ice cream bar with a gay romance that can get you arrested.

We shared with you the controversy over the ice cream company’s audio ad found on the UK’s version of Spotify last week.

“A hug for my boyfriend—that’s my guilty pleasure,” says the unnamed narrator. “Because in my country, just a simple hug with the man I love could send me to prison for more than 10 years.”

Since then, even more people have taken to Twitter to share their concern and criticism of the company and the ad.

Now, Magnum Ice Cream has responded with the following statement of apology. A spokesman for the company recently told The Huffington Post UK:

“Magnum has a history of championing LGBTQ+ rights and Pride Month is a moment when lots of us celebrate progress. We’re sorry for any offence caused by the advert, which aimed to bring awareness to the injustices people still face around the world.”

Sources: HuffPost UK

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