UPDATE! Duluth Trading Company Slur?

UPDATE: Check out the tweet the Duluth Trading Company sent to Joe.My.God.com, the original poster of the ad shown below. This is what happens when homophobia is pointed out and YOU act on it! Way to go, all who were involved!

 

Duluth Trading Company is known for its ultra butch "guy's guy" attitude. So it's hardly a surprise when they come out with a print ad like this as shown on Joe.My.God. But is it okay? Is it a gay slur? Is it funny? What do YOU think?

And before you answer, keep in mind they do have hinged ultra-comfort knee-pads for only $44.50. Just sayin'.

source: Joe.My.God.

 

What do you think?