Is this Madonna's way of outdoing Gaga? Gaining back some ground? Some would say she never lost it.
If you're in the camp of one or the other, Versace's announcement to have Madonna be the face of its Spring / Summer 2015 collection should not be a win or lose situation. It seems like it is just business between friends.
Designer Donatella added: 'Madonna is one of the true icons of Versace. I am thrilled to have my friend and the most powerful and directional artist as the face of Versace for Spring 2015.'
We have not heard if Madonna herself has a comment about replacing Gaga, but here's an older interview in regard to the Madonna / Gaga comparison.
Here are some pictures from the new 2015 campaign.