Pride in London this year will be airing tv advertisements on Channel 4.
The campaign for these 30 second ads will show formerly homophobic family members, mothers, fathers, and siblings, expressing their regret for severing ties with their loved ones.
These ads will run from June 24 to July 6.
IN addition to that, there will be two special versions made from the four separate videos.
One 60 second version will merge all four videos, while a 90 second one will run in movie theatres during the earlier mentioned time slot.
If you want to check out the videos, watch them down below.