Are You Ready For PrEP Commercials? Who Are They Targeting?

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Here's one of the first PrEP commercials that was just released. Who are they targeting?

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Did that sum us all up?  Bars, drinking, shirtless dancing, and Grindr? 

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I think ads are great for this product as we all need to learn a little more and talk about PrEP.  I'd much rather see these than Viagra ads.  I don't want to put the PrEP ad down for I think more information and discussion is needed, but I hope this is the first of many commercials that will be released so they can focus on more than just the "stereotypical gay man."  Are they aiming at the largest subsection of us that "needs" the drug. 

The spot, written and proceed by Savas Abadsidis and Kenny Neal Shults, aims to reduce the shame and social baggage attached to taking the drug that helps prevent HIV infection.

Kenny said: “We wanted to reach men whose sexual and recreational drug behaviours both put them at a greater risk for both contracting HIV and being stigmatized for even considering going on PrEP.

“Our goal as HIV prevention professionals is to reduce HIV infections, and to communicate to those at high risk that they don’t deserve to be punished with HIV for “misbehaving”. – gaytimes.co.uk

Since I don't dance shirtless and hook up hardly ever, I guess PrEP is not for me?   I'm not going to give up hope that there will be more commercials for PrEP that will target a broader group. But then again, if we don't dance shirtless and don't hook up, do we need PrEP?  Let's have a chat about that, please.

Keep up the good work on getting us talking about PrEP.  I look forward to future commercials.

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What are your thoughts Instincters?

 

EDIT: 

As you can see below, some of our more helpful and colorful readers added that there were other informative clips at the www.time2prep.com or at http://www.hivbigdeal.org/HIVBIGDEAL2015/time2prep.html  The other clips do not seem television commercial ready like the one above, but are still informative, one being more similar to a bio / interview at almost 3 1/2 minutes.

6 thoughts on “Are You Ready For PrEP Commercials? Who Are They Targeting?”

  1. Sadly instinct publishes

    Sadly instinct publishes "bloggers" to present like articles or some sort of credible mish-mash in hopes to get eyes & hits to the site and free content .

    These hot button divisive mis-informed snot nose brat hit pieces is just shit media. 
    It's all designed to incite outrage & emotional knee jerk responses. 
    It's all the rage these days. 
    Instinct is using Adam as a pawn in their shit-show 
    My favorite angle is how the "blogger" uses his faux concern that they are not advertising to his demographic so he can tower above the party boys and Grindr hook up guys and pronounce how pure and mainstream he is. 

    YAWN …. please 

    Spare us the judgment on a budget.
    If you want informed intelligent / relevant media this BLOG could and would never be the place to find that. 
    It's all so self serving .

    It is basic crap

    A real ZERO 
    Shrug

    Ps. New Englanders don't say

    "bless your heart" (weak)

     

     

     

     

     

    Reply

    • Is PrEP for me?  Viewing the

      Is PrEP for me?  Viewing the first installment of time2prep’s campaign, it didn’t answer my question.  That is what I was getting across.  But it did give viewers a link to learn more, a link to longer interview type pieces portraying other scenarios for PrEP use. 

      Life, media, communication is designed to incite outrage & emotional knee jerk responses, 6 seconds, 140 characters, new killer on the loose, tune in at 6.  You haven’t noticed?  And that’s maybe why I was looking for a 30 second blurb aimed at me, to inform me, but instead at this time, I need to go watch the 3 minute and 4 second video to get my info, which I have not yet.  Society lives on sound bytes and quick messages. Stay away from the grocery aisle, twitter, vine, any media.

      I did not put down time2prep’s commercial.  I stated it was designed to inform a certain subsection of the gay community and I was looking forward to their next installment.  I as well did not put down the shirtless dancing guys that love to hook up.  I’d be there in a heartbeat doing the same thing, pretty is is pretty does.  I don’t think I judged their activity as a negative thing.  I said I don’t do it.  Towering above?  I’m right beside them watching them dance shirtless.

      A pawn?  Please Becky.  Oh wait, can I not say Becky since I am not in a rap video giving commentary?  Your Ps and regulating my verbiage to a geographic section of the US?  Damn those comedy queens for introducing regional slang to other parts of the country.  No intermingling of phrases allowed! 

      So retract your claws Meh!  And at the risk of sounding snotty or out of my geographical element, bless your heart.  I may be a New Englander, but I live in Florida now.  Can I get your approval to eat fried green tomatoes and okra?

       

      Reply

  2. Perhaps you could wipe the
    Perhaps you could wipe the condescending tone out of your voice long enough to realize this was only 1 commercial of several. And last time I checked, targeting high risk groups first was considered a smart approach.

    Reply

    • Thanks Peter for the heads up

      Thanks Peter for the heads up on the other ads and the added bonus of your super sweet attitude. Bless your heart.

      Reply

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