Kellogg Company is partnering with the Gay & Lesbian Alliance Against Defamation (GLAAD) as an official sponsor of Spirit Day 2016 and will ‘go purple’ along with millions of Americans on October 20 to show support for lesbian, gay, bisexual, transgender and queer (LGBTQ) youth and stand up to bullying.
“At Kellogg, we firmly believe in equality and inclusion in the workplace, marketplace and communities. We have long been allies and supporters of LGBTQ employees, their families and the community,” says Mark King, Chief Diversity & Inclusion Office at Kellogg Company.
As part of its commitment to Spirit Day, Kellogg hosted a special Spirit Day breakfast at the Kellogg’s NYC café in Times Square inviting guests to start their day with the “Official Spirit Day Bowl,” which will be available all day at the café. Designed by chefs from Kellogg’s NYC kitchen, the “Official Spirit Day Bowl” will feature Frosted Flakes with fresh blueberries, lemon zest and blueberry jam that turns milk a delicious purple. The event also will feature special guest and America’s Got Talent finalist Brian Justin Crum, who will perform live and share his personal story about how bullying affected his life. Additionally, Kellogg and 10 of their iconic brands will proudly go purple on social media for #SpiritDay engaging with consumers live from the event and throughout the day encouraging them to share their stories. Kellogg invites people to watch a special video from their employees voicing support for GLAAD and Spirit Day’s anti-bullying message.
Since its inception in 2010, Spirit Day has been observed annually by individuals, schools, organizations, corporations, and public figures all wearing purple to take a united stand against bullying. Founded in a response to the alarming number of young LGBTQ lives lost to suicide, Spirit Day was created to promote awareness, acceptance, and love to prevent any further tragedies. Every year, millions of Americans and individuals across the globe go purple on Spirit Day to show their support for LGBTQ youth. GLAAD has led the charge each year by gathering millions of people to demonstrate their support for LGBTQ youth and ensuring our next generation of leaders that they are supported and loved.
Not only did Kellogg create a new breakfast cereal and go purple, they as well invited Brian Justin Crum to perform one of his America's Got Talent songs live. Here's the whole video below of the morning's events along with Brian singing.
Thanks Kellogg for your support across your brand. We appreciate the effort you have taken to show you care.
What do you think of Kellogg and other companies going purple for #Spiritday or all rainbow for Pride? Is it a business move? Showing support? Or both? Why can't it be both? This was the first time in history Kellogg has done ‘Go Purple’ in support of GLAAD and Spirit Day. I think we should thank them again and look forward to their support in the future.