Unfortunately, it looks like Love, Simon’s opening weekend box office is… just ok.
We’ve been talking to you about Love, Simon for some time now. We raved with you over the fact that the film is the first teen rom-com to be backed by a major movie studio (20th Century Fox).
But while media sources like Instinct and tv interviewers like Ellen were happy to talk about Love, Simon, it seems like moviegoers weren’t as thrilled.
With an expected box office number of $12 million, the film wasn’t expected to earn big in the first place. That said, the movie sadly didn’t earn that. After the film’s opening weekend, it looks like Love, Simon made around $11.5 million.
While this isn’t a washout, this isn’t a major success either. The film was produced with around $17 million, so 20th Century Fox didn’t lose much (if you consider $5.5 million not much).
In addition, the film also gained rave reviews and an A+ cinema score. As such, the film has a lot going for it, but sadly one of those things isn’t money in its wallet.
Though, the film's averageness was originally its selling point, with its creators hoping to open the door for future projects.
The question then becomes why more people didn’t go to see the movie.
While we on Instinct (readers and writers) would love for the film to succeed, there are also many who would like to see it fail.
The liberal-packed East and West coasts make up the majority of moviegoers, but the more conservative Middle America can still pack a punch when it needs to. Without conservative America’s support, this film needed the support of LGBTQ people and liberal viewers, which it seems to have not gotten.
Even the production company that created teen sensation The Fault in Our Stars, couldn't get teens (LGBTQ or otherwise) to race towards the film.
That said, Love, Simon could possibly continue to earn more within the coming weeks. That is, of course, before box office juggernaut Disney/Marvel comes up in late April.
We also have to consider the possible effects of this film’s performance for future projects.
Again, the idea was to use an average, so-and-so film to open the door, but will it?
While, I don’t think this will mean a halt to all future projects with gay leads or LGBTQ focuses, Love, Simon’s so-so box office numbers could be a tool for any executive wishing to push against such movies.
After all, Hollywood is a business industry focused on what makes them money. With a precedent like this, gay films of the future aren’t getting much help.