There's been a great deal of walls in advertising and music videos since Trump started his promise of building that wall. Here's another one and we are amazed at the imagery and talent that went into this new advert from DIESEL.
#makelovenotwalls is about tearing down the mental and physical walls that separate us, and let all sides come together in the name of unity and love.
Diesel takes on the Wall, a symbol of separation by definition, breaking it down to create strong storytelling throughout the imagery developed around it: walls are built and the Diesel love tank breaks it with a heart shape turning a symbol of separation into a happy place full of flowers of celebration of freedom and love.
“At Diesel, we have a strong position against hate and more than ever we want the world to know that,” explains Artistic Director Nicola Formichetti. “Love and togetherness is cru-cial in creating a society we all want to live in, and the future we all deserve.”
Committed to diversity and the rights of individuals around the world, the iconic American artist and photographer David LaChapelle collaborates with Formichetti to break down barriers.
With people representing every shade of the rainbow, every religion, sexual preference and identity, DIESEL's "MAKE LOVE NOT WALLS" campaign is full to the brim. Did we see Laith Ashley in there, too?
Thanks DIESEL for making such a powerful video. Another company to support!