Adam Frisby isn’t here for your outdated opinions—or your anonymous trolling. The founder of In The Style, known for turning £1,000 and a dream into a £100 million fashion empire, is about to launch into an entirely new venture: fatherhood. But while he and his fiancé Jamie Corbett should be prepping nurseries and perfecting bottle-warming techniques, they’ve also been forced to battle something far uglier than sleepless nights—homophobic abuse.
In a recent candid conversation on the We Need To Talk podcast with Paul C Brunson, Frisby laid bare the toxic response they’ve faced since announcing they’re expecting their first child via surrogacy.
“We’ve had horrendous comments under online articles about our baby,” Frisby revealed. “There has been over 2,500 calling us child abusers, sex traffickers, saying we’re stealing babies from mums… it was awful to read it. It’s scary.”
Scary—and heartbreaking. But for Frisby, 38, and Corbett, 37, the hate won’t drown out the joy. They’re already 19 weeks into the journey, and if anything, the backlash has made their commitment to building a family even stronger.
“We’re bringing a child into the world that’s going to have so much love,” Frisby said. “My biggest fear in life is not being a good dad. I think I have that fear as I didn’t have that as a child.”
Frisby’s vulnerability hits differently. This isn’t just a gay couple having a baby. It’s two men rewriting generational stories—lovingly, intentionally, and with clarity about what kind of fathers they want to be. And in a digital landscape still apparently allergic to queer joy, that clarity matters.
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They don’t yet know who the biological father is—and they don’t care.
“We don’t know [if it’s Adam or Jamie’s sperm]. We have no idea what gender they are or who they are biologically connected to. It’s special because it will be a surprise and it really doesn’t matter to me and Jamie – we are the dads and I love the bones of Jamie.”
Read that again. We are the dads.
And that’s the mic-drop moment for any critic still frothing over biology. Fatherhood isn’t about DNA. It’s about presence, intention, and unconditional love—three things this baby will never go without.
Their surrogacy journey hasn’t been smooth. A previous match in 2022 ended in heartbreak when the surrogate miscarried and chose not to continue.
“It was obviously a lot for her to go through, and then we were kind of back to the start of the process, which was gutting for us after three years.”
But they persisted. And they chose the U.S. for this next chapter, citing the legal protections and parental recognition American surrogacy laws provide.
“In the U.S. you are the registered parents of the child from day one. In the UK you have to go through an adoption process once the baby is born,” Frisby explained.
It’s a process that highlights the legal limbo LGBTQ+ families still face at home—while reinforcing why visibility and advocacy remain urgent.
Since stepping down from In The Style in 2023 and exiting entirely in 2024, Frisby’s focus has shifted from fast fashion to building a slower, deeper kind of legacy. He’s preparing to launch a new fashion venture (details are still under wraps), but right now, it’s family that’s front row.
“We are going to be dads, which just feels incredible. For me it almost gives me the chance to be the person I needed when I was young.”
That line alone could mend hearts—and maybe rattle a few cold ones too.
Because at its core, this story isn’t about surrogacy or backlash or even business. It’s about love. Love between two men who want to raise a child. Love that refuses to be diminished by online bile. Love that has no conditions, clauses, or caveats.
And to the haters? Well, they can stay pressed. Because whether it’s couture or car seats, Adam Frisby has always known how to deliver—and this next launch might just be his most iconic yet.