Let’s be honest: gay culture runs on three things—confidence, eye contact, and men in underwear. This year, two beloved internet boyfriends stepped forward to serve exactly that, and now we’re all pretending to be “objective” about it.
On one side, we have Taylor Zakhar-Perez, returning for a second year as Lacoste’s golden crocodile prince. On the other, Antoni Porowski, stripping down for SAXX Underwear with the casual ease of a man who knows he looks illegal making pastries in boxer briefs.
The question isn’t who looked good. The question is: whose underwear ad ruined your ability to focus for the rest of the day?
Let’s discuss.
Team Taylor Zakhar-Perez: Locker Room Fantasy Activated
For the second year in a row, Lacoste clearly woke up and chose correctly by re-signing Taylor Zakhar-Perez. The new campaign doesn’t just sell underwear—it sells a lifestyle where hydration is optional but abs are mandatory.
The official photos give us glowing skin, razor-sharp abs, and that signature smolder that says, “I know you paused this.”But the real magic? The behind-the-scenes content, where Taylor lets the polished sex god loosen his tie and reveal what fans already suspected: he’s funny, playful, and devastatingly hot without trying.
Taylor Zakhar Perez behind the scenes for Lacoste pic.twitter.com/ZYJrPkek2S
— MEN (@MENin4K) January 28, 2026
We get Taylor showering. Taylor doing push-ups in his underwear. Taylor smoldering directly into the camera like he knows exactly what he’s doing to us. And then—because Lacoste understands the assignment—the video ad escalates.
Taylor dances. He showers again. He does push-ups again (thank you). And yes, there is locker room movement, including a certain crocodile-style moment where his very cute little bum shakes just enough to send gay group chats into cardiac arrest.
‘Crocodile Style’ starring Taylor Zakhar Perez.
Brand-new Lacoste underwear campaign 🐊. Enjoy 😌 pic.twitter.com/kFXzCYMMai— hugo from Lacoste marketing (@hugo_berard) January 27, 2026
This isn’t just underwear marketing. This is cinema.
And let’s not forget: Zakhar-Perez is currently filming Red, White & Royal Wedding, reprising his role as Alex Claremont-Diaz opposite Nicholas Galitzine’s Prince Henry. He’s already teased that he’ll be “wearing less than underwear” in the sequel—meaning the Lacoste campaign may have just been a warm-up stretch.
RELATED: Hottest Way to Say Goodbye to Summer? Perez’s Abs and Unfiltered Sex Appeal
Team Antoni Porowski: Domestic, Intimate, and Dangerously Approachable
Then there’s Antoni Porowski, who took a very different—but equally effective—approach with his SAXX Underwear campaign.
Antoni didn’t give us locker room fantasy. Antoni gave us “what if you came over and he made you breakfast… in underwear?” fantasy.
Stripped down in SAXX, Porowski brings viewers into the kitchen, serving casual confidence, soft lighting, and the deeply unsettling realization that yes, this man could absolutely ruin your life and then apologize beautifully over sourdough.
Fresh off the final season of Queer Eye, Antoni’s underwear moment feels like a victory lap—less about flexing (though, let’s be clear, he could) and more about inviting you into his space. It’s intimate, relaxed, and quietly devastating.
Adding to the glow-up? Antoni recently celebrated his first anniversary with boyfriend Zacharias Niedzwiecki, whom he first introduced via a “photo dump” that was, let’s be real, mostly beachside shirtless pics. The caption—“Find a local to show you around Traverse City”—confirmed what we already knew: Antoni is in love, thriving, and still incredibly hot in underwear.
RELATED: A Spooky Throwback to the Sexy Halloween Surprise Netflix Gave Us with Porowski
So… Who Wins the Underwear Crown?
Here’s the truth: this isn’t a competition—it’s a buffet.
Taylor Zakhar-Perez is giving fantasy, performance, and eye contact that feels illegal without a warning label. His underwear campaign is loud, playful, and unapologetically thirsty.
Antoni Porowski, meanwhile, is offering intimacy, comfort, and the seductive promise of shared domesticity—just with better underwear and better lighting than real life.
One makes you gasp.
The other makes you stay.
And honestly? Gay culture deserves both.
So whether your underwear allegiance leans toward locker room chaos or kitchen counter calm, one thing is certain: 2025 is the year underwear truly understood the gay gaze—and we are grateful, hydrated, and absolutely not okay.