Primal Instinct: Björn Borg’s Summer Undies Campaign

styles medium public images blog posts Jonathan Higbee 2013 06 05 bjornborg1

By Nigel Campbell

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Swedish underwear brand Björn Borg is clearly trying to entice us to drop trou and find a cute beach boy to run around with in our underwear. Well, probably more like their underwear. But regardless—the brand’s new summer campaign has our temp rising…See for yourself below.

No, you’re not seeing triplets. Just three of the very cute Harry Goodwins in Björn Borg’s new summer collection.

styles medium public images blog posts Jonathan Higbee 2013 06 05 bjornborg2

styles medium public images blog posts Jonathan Higbee 2013 06 05 bjornborg3

1 thought on “Primal Instinct: Björn Borg’s Summer Undies Campaign”

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