Even More LGBTQ Representation In Super Bowl Ads This Year

Jonathan Van Ness for Pop-Tarts Pretzels (screen capture)

Super Bowl commercials aren’t just for drag queens, don’t you know?

Queer Eye’s Jonathan Van Ness stars in a new spot for Pop-Tarts Pretzels set to air during the second quarter of the big game on February 2.

If you’re “struggs to snack,” Van Ness wants you to know Pop-Tarts ‘fixed that for you.’

“From ho-hum to so-yum, Pop-Tarts Pretzel is the perfect combo of sweet and salty,” extols the exuberant hairstylist.


But wait – there’s more!

The Street reports that immediately after the ad airs, Pop-Tarts plans a live giveaway for fans who follow @PopTartsUS to win gifts like the sparkly jersey Van Ness wears in the commercial and more.

Look for more LGBTQ representation during the Super Bowl.

Instinct previously reported that RuPaul’s Drag Race alums Miz Cracker and Kim Chi will star in a spot for Sabra hummus plus:

• Openly lesbian Katie Sowers, an Offensive Assistant Coach for the San Francisco 49ers, will be featured in a Microsoft ad

• Transgender actresses Trace Lysette (Transparent) and Isis King (When They See Us) appear in a Turbo Tax spot

• Bisexual Lilly Singh (Late Night with Lilly Singh) in an Olay commercial

• And talk-show queen Ellen DeGeneres will star with wife Portia de Rossi in an advert for Amazon’s virtual assistant Alexa.

(source: The Street)

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