Mamma Ru strikes again.
This weekend is Super Bowl Sunday and this year’s game is getting a fantastic addition.
Specifically, RuPaul’s Drag Race alums Miz Cracker and Kim Chi will be appearing in a Super Bowl LIV. The two will appear in a commercial for Sabra hummus, which will be the second drag queen appearance in a Super Bowl ad. In a teaser for the commercial, which you can watch below, Miz Cracker is seen clumsily trying to put on a football helmet.
“I hope this doesn’t give me helmet hair,” she says, while Kim Chi watches judgingly.
Bob Witeck, a marketing strategist focusing on LGBTQ customers and audiences, spoke to NBC News and said the ad was revolutionary.
“For queer audiences, it is an art form and an ‘outsiders’ language,” Witek said of drag. “Reaching the Super Bowl means taking our language into every home in the nation and millions around the world.”
Sabra itself commented on the ad by saying to AdWeek, “We’re bringing a diverse group of personalities to the table and demonstrating just how incredibly versatile, relevant and relatable hummus is today. We think we’ve got something for everyone.”
That said, this isn’t the first time a drag queen has appeared in a Super Bowl ad. In fact, RuPaul recently posted on Instagram a reminder that he appeared in a Super Bowl ad in 2000.
Despite that reminder, it’s still great news that Kim Chi and Miz Cracker will appear in a Sabra ad. But, they’re not the only ones. Sabra is true to its word of diversity in its Super Bowl ad as Miz Cracker and Kim Chi won’t be the only celebrities/entertainers in their official commercial. Rapper T-Pain and Real Housewives of New Jersey stars Teresa Guidice and Caroline Manzo will also be appearing.
If you want to watch the full video, you’ll have to tune into Super Bowl LIV on February 2.