Jonathan Bailey has apparently decided that being named Sexiest Man Alive was not enough. He also had to show up at London Fashion Week looking like that.
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The Bridgerton and Wicked star attended Burberry’s Spring/Summer 2027 show on Sept. 21 sporting a dramatically shaggy new hairstyle, a snug black roll-neck, leather trousers, boots and a pair of tiny round sunglasses. Basically, London got a very handsome man with very little interest in behaving.
@vogue.australia Now that’s a leading man. Jonathan Bailey stole our hearts with this fit at the Burberry spring/summer 2027 show for London Fashion Week.
Jonathan Bailey’s Shaggy Hair Is Doing Things
Bailey swapped his usual neatly coiffed hair for long, ruffled bangs that fell down toward the bridge of his nose, giving him a slightly disheveled look that somehow made him even hotter.
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The 38-year-old kept everything else sleek and black, letting the messy hair do most of the flirting. And those glasses? They brought back memories of the internet-dubbed “slutty little glasses” Bailey previously wore, because apparently even his eyewear has a reputation to maintain.
It is difficult to decide what is more distracting: the hair, the leather trousers or the fact that Jonathan Bailey seems fully aware of exactly what he is doing.
JONATHAN BAILEY ARE YOU FOR REAL!? pic.twitter.com/WiPL6U95Jx
— Bailey (@Beatlemaniac_99) September 21, 2026
Sexiest Man Alive, But Make It Messy
Bailey has a relationship with Burberry, having appeared in the brand’s The Trench, Portraits of an Icon campaign. He is not an official Burberry ambassador, but clearly knows how to make an entrance at one of the fashion house’s shows.
Jonathan Bailey stuns for Burberry. 🎥 pic.twitter.com/NunGJAfFgr
— Film Crave (@_filmcrave) September 22, 2026
And while the clothes were certainly worth a look, it was Bailey himself who made the Sept. 21 appearance memorable.
Jonathan Bailey arrives at the Burberry show in London, turning heads with his polished presence. ✨#JonathanBailey #Burberry #LondonFashionWeek #LFW #FashionWeek #LevoréMagazine pic.twitter.com/V5Xzmg2m3U
— Levore Magazine (@LevoreMagazine) September 21, 2026
The shaggy hair? Keep it. The tiny glasses? Absolutely. The leather trousers? No notes.
Jonathan Bailey may have arrived for Burberry, but the real runway was his face.